Fashion photography is a genre of photography which is devoted to displaying clothing and other fashion items. Fashion photography is most often conducted for advertisements or fashion magazines.Fashion photography has been in existence since the earliest days of photography. Over time, fashion photography has developed its own aesthetic in which the clothes and fashions are enhanced by the presence of exotic locations or accessories. With its huge audience, high pay-checks and glamorous international lifestyle, fashion photography may seem like one of the world’s most sought-after professions. Fashion photography should convey an essence of authority, so your direction of the model(s) needs to be confident and self-assured. Showing signs of anxiety, stress or lack of direction will invariably be reflected in the performance of your model so make the subject feel comfortable and involved. The kind of photography we all think of when we think of “fashion photography” is usually editorial photography. These are the kind of images we would see in about four-ten page spreads that hold together as a “fashion story” near the back half of a fashion magazine. The purpose of this photography is to show an editorial point of view – to sell a “story” or theme.